Purpose, Promise, and Principles: the Cornerstones of Your Business

A business without a purpose is a business with no heart. The people, the product and the operations are robotic in producing lackluster results. Create a noticeable difference with your business by defining your purpose. Why are you doing what you do? What value do you bring to the market? The answers to these questions must be real -- not a reiteration of your marketing spin.

Once you have articulated a clear purpose you have the foundation to build a solid brand promise along with the principles upon which your business stands. Together these make up the cornerstones of success and give you the competitive edge you need to begin building a high-growth enterprise.